Industrial real estate developer drops legacy naming to reflect modern, national scope of work.
EFFINGHAM, IL — Agracel, a national industrial real estate developer celebrating its 40th anniversary in 2026, recently unveiled a refreshed brand identity that reflects four decades of growth from a regional developer into a national partner for industrial development, including build-to-suit projects, acquisitions, sale-leaseback transactions and construction management.
The rebrand consolidates the company’s previous naming — formerly Agracel, Inc. Industrial Developer—under the single, unified name, Agracel. The new visual identity features a bold, simplified mark and a refined color palette built for a national audience of brokers, manufacturers, and economic development professionals.
“Our name and visual identity was no longer reflective of who we are as a company,” said Sarah Horner, Chief Strategy Officer at Agracel Industrial. “We needed a bold and concise way to signal to brokers, tenants, and capital partners exactly who we are today- The Industrial Partner That Delivers. Forty years in, it was simply time for a fresh new look.”
About Agracel
Founded in 1986, Agracel has developed industrial facilities across the United States, structuring build-to-suit, acquisition, and sale-leaseback transactions in markets where speed, capital, and execution discipline matter most. The new identity launches alongside a refreshed website at agracel.com and will roll out across signage, marketing materials, and the company’s full property portfolio throughout 2026.