The Effingham County Chamber celebrates the opening of new businesses or locations and welcomes new Chamber members with ribbon cuttings, new member pictures, and other events and activities.

Reininger Jewelers is a third-generation family owned and operated business since 1918. Paul Reininger has followed in his grandfather and father’s footsteps and has also furthered his education by graduating from Gem City College and earned certificates from the Gemological Institutes of America.

Reininger’s opened their doors in the Swansea Schnucks Plaza in 1992, a Columbia, IL location in 1993, a Waterloo, IL location in 2003, and now an Effingham location in 2021.

The community is invited to visit their newest location inside the Village Square Mall Monday-Friday 10:00 a.m. to 5:00 p.m. or Saturday’s 10:00 a.m. – 3:00 p.m. and view their extensive lines of designer jewelry.

Pictured front row (L-R): Store Jeweler Colby Antrim, Swansea location Associate Patti Vartanian, Sales Associate Nicole Kinman, Store Manager Wendy Antrim, Reiniger Jewelers Owner Paul Reiniger, Sales Associate Shalyn Thompson, and Chamber Ambassadors Tonya Siner, Jerry Jansen & Dan Patton.

Pictured back row (L-R): Roy Schmidt, Clint Antrim, Effingham Regional Growth Alliance President Courtney Yockey, Jeff Parkison, Chamber Ambassador Lisa Wilson, Chamber President & CEO Lucinda Hart; Chamber Ambassador Jay Buehnerkemper; and City of Effingham Economic Development Director Todd Hull.

To learn more about Reiniger Jewelers, visit, Facebook @ReinigerJewelers, or call (217) 803-8903.

About the Effingham County Chamber

Founded in 1917, the Effingham County Chamber is the county’s leading advocate and champion for business.  The Chamber works to create a climate of growth and success in our community by providing leadership opportunities as well as a volunteer programs and business-building initiatives that focus on the critical priorities of Effingham County businesses.  By leveraging the support, talent, and resources of our members, the Effingham County Chamber is leading efforts to achieve business success and community growth.

For information on becoming a Chamber member, visit, or contact Membership Director, Becky Brown, at (217) 342-4147.